It starts with a brilliant flash from the deep dark. Match-heads dragged across touchpaper, a light-switch tripped, bright in the synapses. Those first words from pen to paper, notes to scale and framed black box to shutter snap. That feeling, it’s exciting. It’s an idea. So many great projects start with that. And when they’re finished, so many great projects pass it on. Transmitted through the act of looking, watching or listening. So here’s the deeptank principle, the manifesto, the big idea: to pass it on.

What’s behind an idea?

Here’s a tried and tested one: Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for lifetime.

How’s that relevant?


“Ideas are like fish.

If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you’ve got to go deeper.

Down deep, the fish are more powerful and more pure. They’re huge and abstract. And they’re very beautiful.”

That’s film-maker, photographer and musician David Lynch, and this is a blog founded on the same creative outlets.

Here the deep-down huge, abstract and very beautiful will be explored in equal measure, through new horizons and old secrets in Image, Music and Text.

My own background is in photography, but in pursuit of the big fish I’d be sinking the boat to end it there. Think of it this way, if photography is at the roots of this blog, then the fruits play their part as well.

So many things revolve around photographs now: sounds, music, moving image. The platforms of multimedia are multi diverse, changeable and immensely powerful in their own right. Rub shoulders with one and another brushes close beside. The borders are blurred and that is beautiful. These are disciplines, creative, crammed together in an elevator going ever up. Or better still, in a submarine going down. There are brilliant flashes in the dark down there. If we go deeper we can catch some Big Fish.

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  • 08.02.2014